SEO is a term becoming more familiar among the businesspeople of today. SEO stands for Search Engine Optimization. This term explains a technique for helping website content reflect properly in search engine queries. If you have a biography of yourself on your web page, you want people to be able to see your name, a brief description of what your website is about, and a picture of you as a thumbnail.

For starters, location, location, location. Someone with a broken foot isn’t going to travel more than 25 miles to see a foot specialist, so they type in their location, their injury, and maybe their insurance. What will come up is a slew of different specialists in the area, in the order of their relevance to what the user has searched—this is where good SEO comes into play. (more…)

Getting Your Company Mobile: Making Sure Your Healthcare Website is Optimized for Mobile Devices

All healthcare businesses (we hope!) are now very aware of the importance of having a strong online presence. The fact is; if your website isn’t well constructed and well presented, then it runs a significant risk of losing important custom for your company.

However, whilst most healthcare businesses in Tampa Bay are now well versed in the vital role that their website plays in generating clientele for their company, it’s alarming just how many companies still remain in the dark about the importance of optimizing their site for use on mobile devices.

(more…)