Creating strong and interesting content is simply the first step in boosting your SEO and extending your company’s online footprint. Rich content that lacks distribution is like a musician’s hit song that never gets recorded; while it is undoubtedly great, it never reaches the eyes and ears of its intended audience to serve its purpose. This is exactly why maximizing distribution is a critical SEO strategy for all businesses. (more…)

We have entered a new year, which means it is the perfect time to examine the efficiency and success of your company’s content marketing in the past 12 months. An honest reflection of your struggles and achievements will help your team continue through 2017 with a more focused and diligent mindset. Most importantly, as you evaluate whether you met your goals, be sure to consider what new tools you should adapt this year to even further enhance your potential. If you aren’t using these tools yet, they will make the perfect addition to your 2017 arsenal. (more…)

While there are certain types of businesses that don’t need to worry about local advertising and marketing, chances are that your own company relies upon local traffic to grow its customer base. Since 80 percent of consumers now utilize search engines like Google and Bing to find information and make important decisions, it’s more important than ever to get your local SEO in order. This is especially true if you are in the legal and medical services industries. (more…)