The art of writing a headline is tricky, challenging, and demanding. In today’s over-stimulated society, there is no shortage of headlines to sift through and interpret. Readers and potential customers take mere seconds to determine which headlines are worth their time and which can be ignored. As you write headlines for your own business purposes, it’s critical that they capture the attention of the people you want to reach. (more…)

There’s a reason so many professional companies specialize in content marketing: it’s a fickle thing that requires constant evolution to keep up with the interests of society and the trends of technology. If you feel like your own content marketing is just not doing what it should, one of these reasons could be the culprit.

You Haven’t Identified Your Audience (more…)

When your business reaches a major milestone or needs to make an important announcement, it might be easy to forget that Facebook and your company’s website aren’t the only two places that you can spread your news. The idea of a press release was created to publicize significant business news, but only a well-written press release will truly serve its purpose. There are a few tactics and strategies to remember when you write your next press release to ensure it garners the most attention possible. (more…)