Loyal customers are more than worth their weight in gold for any business, big or small. Some companies make the mistake of only pursuing new customers without helping the old customers feel valued, while other businesses establish a solid network of loyal customers and then lose all progress because they take their success for granted.

You don’t want to end up in either of these boats, so try incorporating the following strategies into your business plan. Tactics have changed now that so much of the customer experience occurs online, but it’s completely possible to woo new customers while still reminding repeat customers that they are appreciated. (more…)

Conversation Rate Optimization, or CRO, involves identifying the reason that website traffic isn’t converting into dollar signs, and fixing that problem at its roots. The higher your website’s conversion rate, the more money you make, the more effectively your advertising budget is spent, and the more repeat business you attain. But how can conversion rates be optimized to double or even triple? (more…)

Have you ever diligently searched the web for the information you needed, found what appeared to be a promising lead in a link, and followed the link only to land on a page that had nothing to do with your original goal? Chances are, instead of attempting to navigate through the new page to find your original destination, you backtracked and found a different link that led you exactly where you needed to go. (more…)