YouTube is one of the largest sensations of the 21^st century. The 2016 Presidential Debates have even featured YouTube stars asking the candidates questions. Such an enormous trend demands attention from your company’s social media campaign, but what exactly are you supposed to do?

More than 1 billion unique users visit YouTube every single month. That number is hard to fathom, and leads to over 6 billion hours of video watched every month, up 50 percent from last year. There’s such an intense interest in YouTube that your marketing efforts won’t be in vain. (more…)

If you’ve ever used Facebook Messenger, it might feel vaguely reminiscent of AOL’s Instant Messenger from back in the day. You choose a chat partner and essentially text back and forth in real time. So why not just use regular old text messaging? Well, Facebook Messenger offers a host of perks, including video chat, picture and video share, GIFs, and exceptionally expressive emoticons. Messenger is far more seamless, exciting, and efficient to use than texting.

But the news gets better! Facebook has announced a Messenger for Business that offers an entirely new range of possibilities for merchants to strategically utilize. Though it may sound like a foreign concept, all great technology usually does until we have all assimilated. Messenger for Business could very well be the next generation of business-to-consumer communication. (more…)

It’s no secret that Facebook has become an integral ingredient to any online marketing campaign, but for some reasons that you may not already know.

Variety

Where else can you advertise with such flexibility? Facebook provides the option of a typical advertisement or a promoted post, either of which can be a video, a single image, a collage of images, a diagram, and more. (more…)