Since Google has been able to intuitively separate local searches for business, whether someone is doing a search on a mobile device or from a desktop computer, the zip code location of the query automatically brings up responses for that area first in the search response.

Of all the various methods, tools and updates that have occurred, Google’s Local is one of the best for businesses that have to compete with huge corporations in their industry – including medical associations.

Here are some tools and techniques for medical marketing that you can implement and have huge success rates. (more…)

A responsive website will adapt to any device that the patient may be searching from. What this means is that if you have a patient that is searching for your website from their iPad, they will have the same experience as someone who is searching from their laptop. In order to be responsive your website must automatically change screen size to provide you with the ability to have a single site that will work across every platform including with smart phones. This technology can make the website experience better for our patients because there is only one website that will need to be updated as opposed to updating the main website and then several others. (more…)