Making your website visible to the intended audience these days is a job all its own. It’s not as simple as posting to social media or telling friends and family to spread the word. There is a lot of having to deal with utilizing keywords that search engines will pick up from individual webpages to increase visibility. This is SEO, or search engine optimization. Effective SEO is the foremost and cheapest means of website marketing and will guarantee that your site is visible on search engines like Google, Yahoo and Bing.
How Does SEO Work?
In the earliest stages of your website development, you want to keep SEO in mind. SEO is the process of using keywords within your webpage that are most often searched for. The terms “SEO” or even “search engine optimization” have, themselves, become frequented search terms. If you keep the SEO concept in the back of your mind while initially developing your website, you will guarantee that your site will be visible on more prominent search engines.
Is There Such Thing As Too Much?
Let’s imagine, for a second, that you are starting to build your own trucking company website. You will probably have individual pages for towing and truck repair. SEO for these individual pages will include frequent, but also organic, usage of the words “towing” and “repair.” Forcing these keywords will not only hinder the content of your website, but it won’t help in your efforts of website marketing.
Many new web developers may turn to social media as an early means of getting their website visible, but the sheer effort and potential cost associated with marketing on Facebook and Twitter yields a much smaller return than if you were simply to follow the rules of SEO. Consider SEO early on in your website development and you will soon find your site popping up on search engines around the web.