Owning and managing a business with one sole location is a large enough challenge, but delving into a multi-location business or a franchised company generates many unique obstacles and requirements. Before you dive into a multi-location endeavor, use all of the tools at your disposal to prepare correctly and arrange your marketing to help you succeed.
Do You Fully Grasp Franchising?
Becoming a member of a franchise is risky, but rewarding when done the right way. Be sure that you understand the ins and outs of franchising, like the fact that it is more of a business model than an industry. When you work within a franchise, you are working for yourself while simultaneously working for someone else, and that requires the ability to balance your autonomy with your willingness to follow directions. Of course, as part of a franchise, you are also part of a team. The brand’s needs will need to remain your priority as you work with an entire group to keep the franchise a success.
The Key Franchising Marketing Tips
First and foremost, you need to keep your customers happy, because that is what will keep your cash register opening and closing. All of your marketing needs to be directed at your customers to encourage them to visit your location and spend their money. Work with your team to determine which marketing strategies will work most effectively, and hire an outside marketing company if you’re not sure how to capitalize on all that the Internet has to offer.
Secondly, create a high quality website that will add to the credibility of your brand. Your website should serve as the hub of your marketing campaign. Customers need a central place to gather information, write reviews, and read content relating to your business. Your website should provide all of that and more! Location pages are crucial, particularly with your address, operating hours, contact information, and services and products offered.
As long as you budget responsibly, make SEO a priority, and regularly evaluate the efficiency of your marketing plan, you’ll be well on your way to success.