There is no doubt that the Internet dominates our modern society. It has completely changed the way that we accomplish everyday tasks, from searching for a new doctor to investigating a potential medical condition. As the Internet – and its users – continue to evolve, it is vital for your medical practice to remain current with the most important digital trends. Mobile optimization is currently one of the best ways to achieve a competitive advantage for your business, so if you aren’t familiar with mobile optimization or you’re not sure how to achieve it, start here.
Why Does Mobile Matter?
If you think back just ten or 15 years ago, cell phones were still predominantly used only to make calls and send messages. However, as phones became more sophisticated and capable of fulfilling other consumer needs like photography and Internet use, they became more integrated into our lives. In 2016, this became official when mobile Internet use actually overtook desktop Internet use as the primary way to access websites.
What is Mobile Optimization?
Mobile optimization is the in-depth process of guaranteeing that visitors who access your website from their mobile devices have a smooth, simple, and enjoyable experience. This means that a mobile optimized website must reformat itself to accommodate a smaller screen. Navigation buttons, content layout, and images all appear differently based on the device being used in order to provide the best experience.
Help Your Business By Securing Mobile Optimization
Now that more people search the Internet on mobile phones than computers, they are five times more likely to leave a website if it doesn’t look, feel, and act mobile-friendly. More specifically, over half of mobile users will quickly leave a mobile website if it takes more than three seconds to load. Simply put, investing in mobile optimization will help your medical practice thrive. It requires the support of a professional SEO company that knows exactly how to resolve problems like small font size, overlapping touch elements, interstitial usage, fixed-width viewport, and so much more.
Best Edge SEM, one of the country’s leading medical practice website development and SEO marketing companies, offers comprehensive mobile optimization services that will help you capture and retain the traffic visiting your website. Call (813) 321-5695 to get started today!