You may find this hard to believe, but LinkedIn has been proven to be a whopping 277 perfect more efficient at generating leads than everybody’s favorite social media platforms Facebook and Twitter. With that type of statistic, it’s a wonder that more people aren’t flocking to LinkedIn. This gives your business the space to take full advantage of everything LinkedIn has to offer to generate more success.
Facebook and Twitter definitely play important roles in establishing and growing your company’s relationships with customers and clients, but so does LinkedIn. LinkedIn offers something called Groups, which are places “for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.” Two million LinkedIn groups already exist, and you can create your own to make it 70 percent more likely to land an unexpected sales appointment. The LinkedIn groups are also very valuable for sharing high-quality content to cultivate interest and become recognized as a leader in your industry.
Publish and Distribute More Content
LinkedIn is a productive place to post blogs as well, which allows you to prove your experience and knowledge even more. LinkedIn editors browse through these blogs and select exceptionally well-written entries for their Pulse channel. If you can qualify for Pulse, you’ll benefit from countless extra followers.
Unlike other social media platforms, which were built around the concepts of sharing social items like pictures, relationship statuses, and travel plans, LinkedIn is specifically for business purposes. This means that the leads you generate on LinkedIn are automatically meaningful since those who use LinkedIn are genuinely interested in the business elements you are emphasizing. You can try a drip campaign to slowly but surely introduce yourself to relevant people in your industry. Non-promotional messages with your most-read content or meaningful questions will get a long way.