Using Mobile Marketing to Support Your Small Business

Americans have their fair share of differences, but in today’s society, there is at least one thing that the majority of adults have in common: a reliance on their smart phones. Long gone are the days when phones were attached to the wall and utilized strictly to call another house or business. Instead, sophisticated cell phones have become our cameras, social media outlets, work centers, communication hubs, and so much more. This undeniable mobile presence is something that all small businesses can take advantage of through mobile marketing. (more…)

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The 3 Most Important Mobile Optimization Strategies for Your Website in 2018

The purpose of the Internet has evolved significantly over the past ten years, and as a result the purpose and function of websites have changed as well. Everything now revolves around the user experience (UX). Given that most Internet users keep their smartphones glued to their hands 90 percent of the day, a large portion of optimizing user experience on the Internet now takes place on mobile platforms.

Smartphones sustain life as we know it, but they come with three severe limitations compared to standard computers. Their screen sizes are smaller, their network speed and performance are limited, and they cater to goal-directed Internet users more efficiently than casual web surfers. (more…)

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