SEO stands for search engine optimization and if you want the best kind of traffic for your website, you have to have a solid SEO strategy. Unfortunately, many online entrepreneurs think that their website is up-to-date with modern SEO-many are sadly mistaken. Whatever works ten years ago no longer works today. We are staring at a vastly different SEO landscape. The sooner you wake up to this reality, the sooner your website will live up to its fullest potential as far as income is concerned. Here are the reasons why you should pay attention to modern SEO trends and most importantly, go with a modern SEO provider that is not just aware of these trends, but can implement strategies that can help your website benefit the most from these trends.
Content is King
It used to be that content was used to drive links. The real rule for search engine optimization for the longest time was a solid back link strategy is king. It may seem like content is king but the content is actually a by-product of what was really going on, which is link-building. Well, that has changed. Now, if you are serious about SEO, you have to be serious about the quality of the content that you put on your website as well as the content that you get published on other websites. Content is king through and through.
Social Media Influence Marketing
Another modern aspect of SEO is that content in itself is not going to push your brand forward. It’s not going to do you much good. You have to use social media marketing channels to increase the reach of your content. You might produce the best content in the planet, but if people haven’t heard of it and not enough eyeballs see it, that content is not going to get backlinks. You need to make sure that your high quality content appears in front of the right eyeballs.
Earn Links Instead of Building Them
This is actually one of the most important changes in contemporary SEO. It used to be that SEO was very easy to do because you only needed to fill out a form. When you fill out a form and you put in the right keywords, out pops a backlink. If you have enough backlinks, your website can crank up pretty high. That old system was actually quite simple and not surprisingly, it was heavily abused. Now the model SEO is all about earning links instead of building them. This is harder to pull off because people would have to voluntarily build links to you. These are people who are interested in high quality content. Again, content is king. You have to produce high quality content so you can earn credibility in the eyes of the right people so that they can link to you.
It’s All About Branding
Google is on the record in saying that the future of SEO is all about branding. This is not surprising because when you build a brand, you build trust. When you build a brand, you build credibility. These are exactly the factors Google is looking for in determining which websites to rank highly and which websites to penalize. If you want your website and internet marketing strategy to keep in step with modern SEO, you have to focus on branding.
It’s All About SEO Outreach
Modern SEO is really all about relationships. You cannot have a relationship if you don’t reach out; pretty straight-forward, pretty simple. This is why it follows that modern SEO is all about SEO outreach. You need to build bridges with other related websites. You need to develop healthy relationships with influential people with websites that can build high quality links to you. Most of your attention should actually be focused on reaching out to influential people and getting them to trust your online brand so that your search profile can increase.