Search engine optimization is an essential component to any company’s website success, especially as Google continues to update its sophisticated algorithms to identify the websites that are most deserving of attention. While there are many different SEO tactics that can deliver quick success, it is also important to ensure that your medical practice utilizes strategic SEO techniques that are designed to support long-term success. (more…)

From vaccines and checkups to sick visits and emergencies, all Americans rely on doctors to maintain and monitor their health and wellness. However, that doesn’t mean managing a medical practice occurs without competition. Doctors, dentists, surgeons, and other professionals in the medical field must always keep an eye out for their local competition and work to outmaneuver them using advanced marketing techniques. These tricks will help you boost your own practice in order to outrank your competitors in Google’s search result rankings. (more…)

In today’s world, finding success as a doctor requires more than being a skilled clinician. The intense competition throughout the medical industry demands savvy entrepreneurship as well. If you want to leave your competitors in the dust, consider adopting these four marketing strategies for your own practice.

Your Website Matters… And It Needs a Blog

Google has become the first doctor that patients turn to when they need a medical question answered. From What are the red bumps on my newborn’s face? to What is recovery like for breast augmentation?, people rely upon the giant search engine to identify websites that have the most accurate and comprehensive answers. One of the most essential components of your marketing plan is to develop a website that gives your practice an opportunity to answer those questions, not WebMD. A blog is a necessary part of this plan, because it gives you an outlet to write about topics of importance and have them featured on your website. (more…)