The Importance of Medical SEO
The Internet has transformed the world into an era of instant information. In only two clicks any person can type in symptoms and be provided with the most plausible medical explanations. Gone are the days of scheduling a doctor’s appointment just to gain information. It is crucial that your medical practice or healthcare professional establish a strong web presence to avoid being overtaken by product-sponsored sites, WebMD, and Google’s newest medical data sidebar. While a well-designed website may not seem to correlate directly with maintaining and acquiring patients, the latter is actually quite reliant on the first in order to gain trust, demonstrate relevance, remain easy to find, save money on other costly advertising techniques, and generate valuable leads to prospective customers. (more…)