Using Mobile Marketing to Support Your Small Business

Americans have their fair share of differences, but in today’s society, there is at least one thing that the majority of adults have in common: a reliance on their smart phones. Long gone are the days when phones were attached to the wall and utilized strictly to call another house or business. Instead, sophisticated cell phones have become our cameras, social media outlets, work centers, communication hubs, and so much more. This undeniable mobile presence is something that all small businesses can take advantage of through mobile marketing. (more…)

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In Today’s World, Go Mobile or Go Home

There is no doubt that the Internet dominates our modern society. It has completely changed the way that we accomplish everyday tasks, from searching for a new doctor to investigating a potential medical condition. As the Internet and its users continue to evolve, it is vital for your medical practice to remain current with the most important digital trends. Mobile optimization is currently one of the best ways to achieve a competitive advantage for your business, so if you aren’t familiar with mobile optimization or you’re not sure how to achieve it, start here. (more…)

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Understanding the Basics of SEO

Search engine optimization, or SEO, is an important part of any web-based business’s growth strategy. Essentially, you want to make sure that your content is optimized to rank as highly as possible in Google search results and that it is reaching your target audience. There are some simple steps you can take to improve your SEO, but if you are serious about it, you may want to hire a specialist. (more…)

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