Search engine optimization (SEO) is not just a tactic; it is a strategy. In our modern era, it is common for the largest percentage of a medical practice’s business to come directly from internet search results. This is because people, more and more, are relying solely on search engine results to choose companies for every service imaginable. This is especially true when it comes to healthcare. In fact, when a person is experiencing a pain or general health concern, going online is usually the first place they look. (more…)

Healthcare providers without a medical internet marketing or SEO web design and development firm at their side are lagging behind the competition. Let’s be honest: consumers are becoming more savvy and know to look online for consumer research results before simply showing up at any kind of business to make a purchase.

Consumers want to know what is happening within a market and do not want to take chances otherwise. Having your office’s name show up first in a search engine’s results is paramount to your overall success as a medical practice, and to letting people know that you are literally at the top of your field. (more…)

In the past few years, online search engine optimization has become the only way to succeed in business. No longer does word of mouth work outside of the social media context, and no longer can you rely on traditional advertising. The medical marketplace is competitive, and like any other business, it is important to outperform the competition in order to stay afloat. Focusing on your online presence will improve the chances of a prospective patient coming across your firm’s phone number and provided services. (more…)