Nearly every business in the world understands the need for a website with social media interfaces in order to have the slightest chance at making a mark against the competition.

Yet, somewhere in the neighborhood of 87% of local businesses on the web make these common mistakes in the content that they place on their pages which results in wasted space and no uptick in consistent followers.  (more…)

Even though the digital landscape is not what it used to be, SEO still manages to play an important role as an effective marketing strategy. Not only is it a widely adopted strategy, but it can do wonders for you and your business in the long run. Keeping this in mind, here are the top 3 reasons why SEO is essential for any business. (more…)

There is no question that search engines have a huge impact on the behavior of consumers and the way that consumers search for things before making a purchase. Before the internet, consumers would scour the yellow pages in order to find contact information they needed.

Even though word of mouth is still playing a huge role in the purchasing decision, consumers are now using search engines to get more information about the products they are interested in prior to making a purchase. They will compare the prices, look at the features and read reviews all online prior to setting foot in a store. If you have not yet invested in search engine marketing (SEM) efforts, chances are you are missing out on a large number of potential customers. (more…)