Effective Internet Marketing is All About Effective Branding

There are many ways to define internet marketing. Unfortunately, so many people keep mentioning the phrase “internet marketing” that it has become confusing. It has reached a point where spam-based systems are lumped together with very ethical and value-driven systems. The reality of effective internet marketing is that whatever you do, you must build credibility. Whatever you do in internet marketing implementations and strategies, you have to build authority and the best way to do all these is, of course, to build an effective brand. This is how you can separate internet marketing companies that actually know what they’re doing with internet marketing companies that are actually just using tired, worn-out and outright spammy techniques. I’m sorry to break this to you, but if you’re going to use spam-based techniques, in this day and age, chances are, Google will penalize you. Even if you are not relying on search engine traffic, the use of non-spam-based techniques will only end up with you wasting time, effort and energy instead of getting great results. (more…)

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Is Your Business Up-to-Date with Modern SEO?

SEO stands for search engine optimization and if you want the best kind of traffic for your website, you have to have a solid SEO strategy.  Unfortunately, many online entrepreneurs think that their website is up-to-date with modern SEO-many are sadly mistaken. Whatever works ten years ago no longer works today. We are staring at a vastly different SEO landscape. The sooner you wake up to this reality, the sooner your website will live up to its fullest potential as far as income is concerned. Here are the reasons why you should pay attention to modern SEO trends and most importantly, go with a modern SEO provider that is not just aware of these trends, but can implement strategies that can help your website benefit the most from these trends.

Content is King

It used to be that content was used to drive links. The real rule for search engine optimization for the longest time was a solid back link strategy is king. It may seem like content is king but the content is actually a by-product of what was really going on, which is link-building. (more…)

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