Three Components Every Medical Website Needs

The medical industry today is barely recognizable from the medical industry just 50 years ago. More than ever before, American consumers can tackle their medical needs the same way they can an online shopping list. Head to Google, type in a quick search term, and viola: all doctors in a 15 mile radius appear. With the ability for consumers to compare and contrast potential medical options so easily, it is more critical than ever for your own medical practice to create a website that looks sleek and modern, conveys a sense of credibility, and offers all the information that a future patient could possibly need. (more…)

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The 3 Most Important Mobile Optimization Strategies for Your Website in 2018

The purpose of the Internet has evolved significantly over the past ten years, and as a result the purpose and function of websites have changed as well. Everything now revolves around the user experience (UX). Given that most Internet users keep their smartphones glued to their hands 90 percent of the day, a large portion of optimizing user experience on the Internet now takes place on mobile platforms.

Smartphones sustain life as we know it, but they come with three severe limitations compared to standard computers. Their screen sizes are smaller, their network speed and performance are limited, and they cater to goal-directed Internet users more efficiently than casual web surfers. (more…)

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