The Pareto principle is a centuries-old concept, but it now has new relevance in today’s business world. Back in 1896, Italian economist Vilfredo Pareto was working at the University of Lausanne and noted an interesting pattern around him. Not only was 80 percent of Italy’s land owned by 20 percent of the population, but 80 percent of the peas in his garden were contained in only 20 percent of the peapods. (more…)

As the director of a medical practice, you are in a very unique position when it comes to developing your website. Your career is dedicated to helping patients and saving lives, but in order to garner the Internet attention necessary for a profitable business, you need to translate critical medical responsibilities into content that is appealing and interesting to your target demographic. You also can’t risk misinformation or exaggeration, since patients will rely on your words to control their own health. All of this means that you need to build a cohesive, accurate, and attractive website as a springboard to everything your medical practice has to offer. (more…)

Lawyers in America have excellent job security, as it seems that other than death and taxes, legal disagreements seem to be the other guarantee in life. But that doesn’t mean that as a lawyer you can kick your feet back and wait for clients to come knocking on your door. There is a whole lot of competition out there in your local area, and a well-designed website will help differentiate you from the others. When a potential client searches for “Divorce Lawyers Near Me” or “Family Law in Tampa, FL,” will your practice be one of the first websites listed? If not, consider adding these three important elements to help your website gain more traction. (more…)