Why spend the time, money, and effort on having a website if it isn’t fully optimized to represent everything your business has to offer? A high-performance website is the first step to achieving top rankings in search engines, boosting your marketing ROI, and converting even more visitors into returning customers.

Step One: Utilize All Avenues of Analysis

Analysis gives you all the information you need to proceed with informed decisions, especially website and competitive analysis. Website analysis of keywords, visible text, and code will determine how easily search engines can find your website. Competitive analysis, meanwhile, will take a close look at the content keywords and current search engine rankings of your closest competitors. Are they using effective strategies that place them ahead of you? Analysis will give you the answers and help you identify how to proceed to strengthen your own online presence. (more…)

In the complex and infinite world of the Internet, everything boils down to one simple goal: increasing web traffic. The more online viewers you can engage, the more they will visit your website and social media pages, and the more their attention will convert into repeated purchases. But achieving this requires much more than watered-down effort. It requires the Combination Effect!

What Is the Combination Effect?

The Combination Effect is better known as online marketing. The formal definition of online marketing varies based on the source, but all definitions summarize the same concepts. Online marketing is a set of strategies, tools, and methodologies used to promote the products and services of your business through the Internet. (more…)

Do you remember how we accessed information before the age of Google? Most people don’t. Google has enabled us to search for everything and anything we want in mere seconds, and this means that the businesses working the hardest to provide users with valuable information are the businesses finding success. You want your medical practice to be one of those businesses! So, where do you begin? With understanding user intent. (more…)