Owning and managing a business with one sole location is a large enough challenge, but delving into a multi-location business or a franchised company generates many unique obstacles and requirements. Before you dive into a multi-location endeavor, use all of the tools at your disposal to prepare correctly and arrange your marketing to help you succeed.

Do You Fully Grasp Franchising? (more…)

If you haven’t heard of Pokemon GO by now, you’ve probably been walking around with a blindfold around your eyes and plugs in your ears. Despite only launching in five countries, Pokemon GO rapidly established a cult-like following from young and old iPhone and Android users alike. After just seven days, more than 64 million Americans had downloaded the Pokemon GO app.

The success has shocked everyone, even the participants themselves. The Pokemon cartoon and game originated about 20 years ago, so those people born in the 1980s and 1990s who grew up with Pokemon now can enjoy the nostalgia of the new GO feature. Yet Pokemon GO has also attracted an entirely new audience, the younger generation who didn’t grow up with Pokemon, but did grow up with smart phones. The Pokemon GO app has truly become a game for all ages as it challenges users to find Pokemon characters in their individual environments. (more…)

Here is a basic tenet of business: if you have an online business presence, you need traffic to your site. There is simply no way to grow your business if people are not coming to your online store or office. This is where search engines come into play, as they are the best way to get your site address to the masses.

SEO: The 2-Fold Value

As you know, the main purpose of SEO is to get traffic to your site. However, there are other considerations that need to be thought of as well. One of those is the implied value of SEO. (more…)