It’s that time of year again! You need to take that cover off your pool, put your winter clothes away, and clean the forgotten corners of your house. If you run a business, it’s also time to give your email marketing strategies some spring cleaning as well. Customers enjoy seeing change and variety as winter gives way to spring, and that includes in the emails they receive from you.
Use spring cleaning as an opportunity to rejuvenate your emails and breathe new life into your tried and true techniques.
Change the Mood of Your Subject Lines
Subject lines are one of the most important parts of promotional business emails because they either capture the reader’s attention or they don’t. Most people receive floods of emails on the daily basis, and they usually only bother to open the emails that they find relevant based upon the projected subject line.
To help pique the curiosity of more people on your email list, try lightening the mood with humor. The intense holiday rush is over, and people are now much more willing to shop for the simple joy of the purchase or service. Use unlikely connections, poke fun at current events, or just be random enough to garner some attention. You could also head toward the other end of the spectrum and use emotions to connect instead. Valentine’s Day, Easter, Mother’s Day, Father’s Day, and graduations are all perfect opportunities to pull on some heartstrings!
Update Your Look
Just like you need to revise your wardrobe for spring weather, you should also consider updating your email campaign as well. The sales world lives and dies by seasons, so utilize the spring season to create an attractive email marketing platform. Use light and airy colors, connect with your audience using spring-related events, and remember to use as many visuals as possible while staying succinct.
Your email marketing statistics are bound to improve after just a bit of light spring cleaning efforts.