From vaccines and checkups to sick visits and emergencies, all Americans rely on doctors to maintain and monitor their health and wellness. However, that doesn’t mean managing a medical practice occurs without competition. Doctors, dentists, surgeons, and other professionals in the medical field must always keep an eye out for their local competition and work to outmaneuver them using advanced marketing techniques. These tricks will help you boost your own practice in order to outrank your competitors in Google’s search result rankings.
Establish High Quality Backlinks
Backlinks are an essential component of Google’s algorithm, meaning that a strong presence of backlinks to your site will improve your rankings in Google, while a paucity of backlinks will keep you at the bottom of page 1, or even back on page 2 or 3. Since every medical practice wants to be the very first to show when a web user types a search like “pediatricians in Tampa, FL” or “medi spas near me,” backlinks are vital.
Your medical practice can establish high quality backlinks through public relations and making connections online. Seek out trusted websites that have high domain authority and offer to provide guest articles, professional quotes, and other valuable materials that will lend them content while giving you the recognition you want. For example, if your article Four Ways to Save Your Skin gets published on the website for Glamour, with a backlink to your site at the end, it will improve your metrics within Google.
Get Strategic With Your SEO
While building backlinks is critical, it can’t be done in isolation. You need a complete search engine optimization strategy that purposefully implements every SEO component, from rich content and website organization to mobile responsiveness. Working with an award-winning company like Best Edge SEM in Tampa, Florida is the best way for your medical practice to soar to the top of Google’s search results. Call (813) 321-5695 to speak to an expert at Best Edge SEM and learn more.