As the director of a medical practice, you are in a very unique position when it comes to developing your website. Your career is dedicated to helping patients and saving lives, but in order to garner the Internet attention necessary for a profitable business, you need to translate critical medical responsibilities into content that is appealing and interesting to your target demographic. You also can’t risk misinformation or exaggeration, since patients will rely on your words to control their own health. All of this means that you need to build a cohesive, accurate, and attractive website as a springboard to everything your medical practice has to offer.
Use a Bold Call to Action
Whether you realize it or not, every decent website you visit contains a call to action, which can be defined as a button or link that drives prospective customers to become active customers by filling out an information form. Phrases like “Get Started Today” and “Begin Your Free Trial Now” are both calls to action, and your website needs one as well. Make it clear to your patients and patients-to-be that they have a purpose on your website. Highlight “Request an Appointment” or “Build Your Health Today” to give your viewers direction.
Make It Responsive
A responsive website can display clearly and crisply on every type of screen: smartphones, tablets, and computers alike. When a patient lands on your web page only to find that it’s difficult to view and navigate, it immediately dings your credibility. Legitimate, well-run practices are now expected to have websites that look and function professionally, so working with a website design and development company can help you ensure this type of responsiveness.
Make the Homepage Simple
As a kid, you probably earned a few lectures about keeping clutter out of your room. Well, the same now applies to your website, especially your homepage. Stick to the basics on your homepage; make your purpose, audience, and services clear, and leave the details for other pages. By strategically using white space and giving your content “breathing room” so that nothing is too squished, you will help your patients feel more comfortable navigating your site for information.