Social Media Management
Social media has become an ingrained part of everyday life. Smartphone users check their Facebook account 13.8 times a day, staying on the site for two minutes and 22 seconds on average. Facebook, Google Plus and Twitter usage are only going to go up in the future. It’s now more important than ever to have a tailored social media strategy for your company.
We Build Social Media Campaigns from Scratch
If you’re working from zero, we can help you build a streamlined social media campaign from scratch. We can help you create accounts on each social media platform. We can setup and optimize your various pages and feeds.
We can also outline an overall strategy for connecting with your audience. The outline can include how often to post, what kind of content to post, how to respond to users and more.
Fully Managed Social Media Campaigns
Prefer not to do any of the work? Let us handle it for you. We can handle posting to Facebook, Twitter and Google+ on a regular basis. We can respond to users for you. We can write your content posts. We handle everything from A to Z, so the whole system runs on autopilot for you.
This is our most popular option. Most of our clients don’t want to have to learn about social media. Instead, they want to do what they do best: run their business. Leave the social media marketing to us.
What kind of social media platforms do we manage?
Facebook: The #1 Social Network
Every business needs to have a Facebook presence. Facebook has over 1.1 billion users and is by far the largest social network on the planet. You should be regularly posting content to your Facebook page, as well as interacting with your fans. Every once in a while, leverage your fans to generate buzz, bring in sales or get product feedback.
Twitter: It’s #2, But Still Important
Twitter is the second largest social network. While Facebook has a large general audience, the audience on Twitter tends to be younger or more technically savvy. If your audience is under 35, you absolutely must have a Twitter account. Certain geographical areas, like San Francisco or New York, are also more Twitter savvy.
Audiences over 60 probably shouldn’t use Twitter. If you have a young, tech savvy or even a general audience, your business should probably be on Twitter.
Google+: It Helps Your SEO
Google+ was born from Google. Not surprisingly, it gets a little bit of special treatment. Google+ likes can impact your search results more than any other social media platform. You can also use Google+ to make photos appear next to your content.
Though its user base isn’t as large as Facebook or Twitter, it’s still an important platform to be on.
Other Social Media Platforms
There are literally hundreds of other social media platforms out there. Of course, only a few of them will make a real impact on your business.
We can help you determine which social media network(s) you should be on, then develop a strategy for those networks. For example, a recruiting firm should definitely be on LinkedIn. A humor website should probably be on YouTube. A women’s clothing line needs to be on Pinterest.
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