The medical industry today is barely recognizable from the medical industry just 50 years ago. More than ever before, American consumers can tackle their medical needs the same way they can an online shopping list. Head to Google, type in a quick search term, and viola: all doctors in a 15 mile radius appear. With the ability for consumers to compare and contrast potential medical options so easily, it is more critical than ever for your own medical practice to create a website that looks sleek and modern, conveys a sense of credibility, and offers all the information that a future patient could possibly need.
It may feel like back-to-school time right now, but before you blink it will be Halloween, then Thanksgiving, and finally the winter holiday season will draw near. While the long holiday stretch between October and New Years is rewarding for the celebrations that occur between friends and family, it’s also a critical time for businesses to leverage their best online marketing materials. If you properly leverage the holiday feelings of gratitude, friendship, love, and interconnectedness, you can forge deeper bonds with your customers, support your brand, and watch your profit margins soar.
Pinterest marketing doesn’t maintain as high of a profile as Facebook or Twitter, but it could be the right place for your business to grow. Unlike Facebook, which blends video, visuals, text, profiles, and many other elements into one place, Pinterest is more focused. This specialization makes it a potent platform for marketing if you use it the right way. There are many myths out there that steer businesses away from Pinterest, but these myth busters may have you rethinking your plan. Myth: One More Platform, One More Headache
Search engine optimization is an essential component to any company’s website success, especially as Google continues to update its sophisticated algorithms to identify the websites that are most deserving of attention. While there are many different SEO tactics that can deliver quick success, it is also important to ensure that your medical practice utilizes strategic SEO techniques that are designed to support long-term success.
From vaccines and checkups to sick visits and emergencies, all Americans rely on doctors to maintain and monitor their health and wellness. However, that doesn’t mean managing a medical practice occurs without competition. Doctors, dentists, surgeons, and other professionals in the medical field must always keep an eye out for their local competition and work to outmaneuver them using advanced marketing techniques. These tricks will help you boost your own practice in order to outrank your competitors in Google’s search result rankings.
Social media has become a global phenomenon. From the humble beginnings of AOL Instant Messenger and MySpace, an incredibly sophisticated web of social platforms like Facebook, Twitter, SnapChat, Pinterest, and Instagram have formed. Of course, these platforms aren’t just for personal use; businesses regularly capitalize on everything that social media sites have to offer in order to build their customer bases, strengthen brand identities, and extend their following.
Americans have their fair share of differences, but in today’s society, there is at least one thing that the majority of adults have in common: a reliance on their smart phones. Long gone are the days when phones were attached to the wall and utilized strictly to call another house or business. Instead, sophisticated cell phones have become our cameras, social media outlets, work centers, communication hubs, and so much more. This undeniable mobile presence is something that all small businesses can take advantage of through mobile marketing.
How long does it take a visitor to determine whether your website is worth their time? Mere seconds. In less time than it takes to say your name aloud, savvy web browsers will decide whether to click through your website or return to Google for another option. You must design your website with the ability to deliver a positive first impression, or else you will lose a significant amount of traffic to your bounce rate. In order to design a website that will attract and maintain customers, you should ask yourself these questions and make changes to your site accordingly. Remove These Faux Pas In the modern age of the Internet, there are certain design choices that will immediately make visitors suspicious and send them packing back to the Google search results list. Obviously, “stocky” website images, endless content without any paragraph breaks, and complicated animations are just a few
The purpose of the Internet has evolved significantly over the past ten years, and as a result the purpose and function of websites have changed as well. Everything now revolves around the user experience (UX). Given that most Internet users keep their smartphones glued to their hands 90 percent of the day, a large portion of optimizing user experience on the Internet now takes place on mobile platforms. Smartphones sustain life as we know it, but they come with three severe limitations compared to standard computers. Their screen sizes are smaller, their network speed and performance are limited, and they cater to goal-directed Internet users more efficiently than casual web surfers.
Why spend the time, money, and effort on having a website if it isn’t fully optimized to represent everything your business has to offer? A high-performance website is the first step to achieving top rankings in search engines, boosting your marketing ROI, and converting even more visitors into returning customers. Step One: Utilize All Avenues of Analysis Analysis gives you all the information you need to proceed with informed decisions, especially website and competitive analysis. Website analysis of keywords, visible text, and code will determine how easily search engines can find your website. Competitive analysis, meanwhile, will take a close look at the content keywords and current search engine rankings of your closest competitors. Are they using effective strategies that place them ahead of you? Analysis will give you the answers and help you identify how to proceed to strengthen your own online presence.
In the complex and infinite world of the Internet, everything boils down to one simple goal: increasing web traffic. The more online viewers you can engage, the more they will visit your website and social media pages, and the more their attention will convert into repeated purchases. But achieving this requires much more than watered-down effort. It requires the Combination Effect! What Is the Combination Effect? The Combination Effect is better known as online marketing. The formal definition of online marketing varies based on the source, but all definitions summarize the same concepts. Online marketing is a set of strategies, tools, and methodologies used to promote the products and services of your business through the Internet.
In today’s world, finding success as a doctor requires more than being a skilled clinician. The intense competition throughout the medical industry demands savvy entrepreneurship as well. If you want to leave your competitors in the dust, consider adopting these four marketing strategies for your own practice. Your Website Matters… And It Needs a Blog Google has become the first doctor that patients turn to when they need a medical question answered. From What are the red bumps on my newborn’s face? to What is recovery like for breast augmentation?, people rely upon the giant search engine to identify websites that have the most accurate and comprehensive answers. One of the most essential components of your marketing plan is to develop a website that gives your practice an opportunity to answer those questions, not WebMD. A blog is a necessary part of this plan, because it gives you an outlet
There is no denying that social media dominates modern day society. Whether you love it or hate it, social media has become not just a core communication method, but also an integral business tool for all medical practices. As with any marketing tool, Facebook, Twitter, Youtube, and other social media sites will only prove valuable to your business if you use them strategically. Cover Enough Ground Without Stretching Yourself Thin
Do you remember how we accessed information before the age of Google? Most people don’t. Google has enabled us to search for everything and anything we want in mere seconds, and this means that the businesses working the hardest to provide users with valuable information are the businesses finding success. You want your medical practice to be one of those businesses! So, where do you begin? With understanding user intent.
Search engine optimization (SEO) didn’t even exist 30 years ago, but it has now become the leading online force behind business success. SEO can be defined as the technical and creative elements necessary to improve your website’s search engine rankings, drive more traffic to your site, and turn visitors into paying customers. Whether you are a plastic surgeon, cosmetic expert, dentist, cardiologist, or other medical professional, your practice cannot reach its full potential without strategic SEO.
There is no doubt that the Internet dominates our modern society. It has completely changed the way that we accomplish everyday tasks, from searching for a new doctor to investigating a potential medical condition. As the Internet – and its users – continue to evolve, it is vital for your medical practice to remain current with the most important digital trends. Mobile optimization is currently one of the best ways to achieve a competitive advantage for your business, so if you aren’t familiar with mobile optimization or you’re not sure how to achieve it, start here.
Email is no longer a cutting-edge technology, but it still remains an integral part of our daily communications. Consider how many websites and companies you have subscribed to in order to stay updated with important information and receive deals and discounts. Most people receive exponentially more marketing emails per day than emails from friends, family members, and colleagues.
The Pareto principle is a centuries-old concept, but it now has new relevance in today’s business world. Back in 1896, Italian economist Vilfredo Pareto was working at the University of Lausanne and noted an interesting pattern around him. Not only was 80 percent of Italy’s land owned by 20 percent of the population, but 80 percent of the peas in his garden were contained in only 20 percent of the peapods.
What do working relationships, romantic relationships, and marketing all have in common? They require trust to function properly. Just like a marriage cannot thrive when two partners do not trust each other, a business cannot effectively reach their target consumers when their credibility is tarnished or simply not yet developed. Rather than trying to directly sell products and services, businesses of all kinds benefit immensely from cultivating a relationship of mutual trust with their customer base. This trust, in the words of college basketball coach Bill Carmody, “transforms the relationship from one of buyer and seller to the preferred position of subject matter expert and interested party.”
Creating strong and interesting content is simply the first step in boosting your SEO and extending your company’s online footprint. Rich content that lacks distribution is like a musician’s hit song that never gets recorded; while it is undoubtedly great, it never reaches the eyes and ears of its intended audience to serve its purpose. This is exactly why maximizing distribution is a critical SEO strategy for all businesses.
We have entered a new year, which means it is the perfect time to examine the efficiency and success of your company’s content marketing in the past 12 months. An honest reflection of your struggles and achievements will help your team continue through 2017 with a more focused and diligent mindset. Most importantly, as you evaluate whether you met your goals, be sure to consider what new tools you should adapt this year to even further enhance your potential. If you aren’t using these tools yet, they will make the perfect addition to your 2017 arsenal.
While there are certain types of businesses that don’t need to worry about local advertising and marketing, chances are that your own company relies upon local traffic to grow its customer base. Since 80 percent of consumers now utilize search engines like Google and Bing to find information and make important decisions, it’s more important than ever to get your local SEO in order. This is especially true if you are in the legal and medical services industries.
The art of writing a headline is tricky, challenging, and demanding. In today’s over-stimulated society, there is no shortage of headlines to sift through and interpret. Readers and potential customers take mere seconds to determine which headlines are worth their time and which can be ignored. As you write headlines for your own business purposes, it’s critical that they capture the attention of the people you want to reach.
You may find this hard to believe, but LinkedIn has been proven to be a whopping 277 perfect more efficient at generating leads than everybody’s favorite social media platforms Facebook and Twitter. With that type of statistic, it’s a wonder that more people aren’t flocking to LinkedIn. This gives your business the space to take full advantage of everything LinkedIn has to offer to generate more success.
There’s a reason so many professional companies specialize in content marketing: it’s a fickle thing that requires constant evolution to keep up with the interests of society and the trends of technology. If you feel like your own content marketing is just not doing what it should, one of these reasons could be the culprit. You Haven’t Identified Your Audience
As the director of a medical practice, you are in a very unique position when it comes to developing your website. Your career is dedicated to helping patients and saving lives, but in order to garner the Internet attention necessary for a profitable business, you need to translate critical medical responsibilities into content that is appealing and interesting to your target demographic. You also can’t risk misinformation or exaggeration, since patients will rely on your words to control their own health. All of this means that you need to build a cohesive, accurate, and attractive website as a springboard to everything your medical practice has to offer.
Though backlinks aren’t as flashy and exciting as infographic content and social media videos, they are still a critical element to the success of your company’s search engine optimization. Backlinks are hyperlinks on other websites that link into your site. Imagine that you are a florist, and every wedding planner in the area listed you as a vendor on their website and provided a link to your own website. That’s SEO gold right there, since search engines heavily consider backlinks as an indication of your legitimacy and relevance in the community. So how can you build backlinks when you aren’t in control of other people’s websites? These tips should help.
Owning and managing a business with one sole location is a large enough challenge, but delving into a multi-location business or a franchised company generates many unique obstacles and requirements. Before you dive into a multi-location endeavor, use all of the tools at your disposal to prepare correctly and arrange your marketing to help you succeed. Do You Fully Grasp Franchising?
Any business owner knows that Facebook is an invaluable tool for connecting with local communities and larger demographics alike, but the mega social media platform doesn’t always make it easy for businesses to succeed. Once Facebook realized the incredible potential for capitalizing on the desires of businesses to market on their site, they started charging to “Boost” posts to more viewer. While effective, boosting is also costly. If you want to get the most out of Facebook without stretching your budget, these tricks can help you improve your organic Facebook reach without spending a dollar. Engagement is Key When it comes to Facebook, it’s not enough for a viewer to simply read and appreciate your most, then move on. While that’s an important component, your overall goal is to encourage as many people as possible to actively engage with your post by sharing it, commenting on it, and liking it.
If you haven’t heard of Pokemon GO by now, you’ve probably been walking around with a blindfold around your eyes and plugs in your ears. Despite only launching in five countries, Pokemon GO rapidly established a cult-like following from young and old iPhone and Android users alike. After just seven days, more than 64 million Americans had downloaded the Pokemon GO app. The success has shocked everyone, even the participants themselves. The Pokemon cartoon and game originated about 20 years ago, so those people born in the 1980s and 1990s who grew up with Pokemon now can enjoy the nostalgia of the new GO feature. Yet Pokemon GO has also attracted an entirely new audience, the younger generation who didn’t grow up with Pokemon, but did grow up with smart phones. The Pokemon GO app has truly become a game for all ages as it challenges users to find Pokemon
Think about the term “video” just 20 years ago. Are you picturing the enormous VHS tapes that are now stored somewhere in the dark depths of your basement? Or what about “video” only ten years ago, when the DVD deemed VHS irrelevant? Today, smartphones and social media have worked together to create an entirely new definition of “video”—this time as the flexible and fluid ability to capture action live and share it immediately with the rest of the world.
When your business reaches a major milestone or needs to make an important announcement, it might be easy to forget that Facebook and your company’s website aren’t the only two places that you can spread your news. The idea of a press release was created to publicize significant business news, but only a well-written press release will truly serve its purpose. There are a few tactics and strategies to remember when you write your next press release to ensure it garners the most attention possible.
Lawyers in America have excellent job security, as it seems that other than death and taxes, legal disagreements seem to be the other guarantee in life. But that doesn’t mean that as a lawyer you can kick your feet back and wait for clients to come knocking on your door. There is a whole lot of competition out there in your local area, and a well-designed website will help differentiate you from the others. When a potential client searches for “Divorce Lawyers Near Me” or “Family Law in Tampa, FL,” will your practice be one of the first websites listed? If not, consider adding these three important elements to help your website gain more traction.
Visit any website, perhaps including your own, and within 30 seconds of landing on any page you are likely to receive a pop-up prompt asking for your email address in exchange for some sort of tempting freebie like an e-book of valuable content relating to the website’s subject matter. This strategy is currently one of the most popular ways for online companies to increase the number of people on their email subscription lists and thereby improve the chances of attracting new customers. However, today’s digital world lends itself to web users who are on the prowl for very specific information, and these people will simply x-out of any prompt or box that doesn’t help them reach their end goals. So how can websites fight against that trend to still attract new email subscriptions? The answer is upgraded content, and it has worked miracles for stagnant businesses of all kinds.
Successfully branding a company from the very start and riding a wave of success on that brand for decades is unlikely. Even the biggest and best companies out there have had to evaluate their existing brands and adjust to better respond to customer needs and behaviors. If your own company finds itself needing a fresh start, don’t feel embarrassed or hopeless. Done the right way, a rebrand can send your company to new heights and inject a fresh energy into the atmosphere. What Is a Brand, Anyway? The term “brand” is the type of word that everybody implicitly understands but can’t quite describe in words. A brand is not only the concrete products or services that your company provides, but it is also the overall promise to consumers of what they should expect from you. Brands like Nike, for example, promise high-quality, fashionable, and sports-approved clothing.
Despite being such a new trend, mobile apps have become absolutely integral to our modern technology-based society. Smartphone applications for email, social media, pictures, news, and so much more make it possible for cell phone users to handle all of their personal matters directly on their mobile phones. If your business has developed an app, then you’ve already experienced a great deal of the stress involved with developing and designing the app, studying user experience, marketing to target demographics, and having it accepted into the market. You might thing that the hardest work is over, but it is really only beginning. All of your efforts and dedication won’t go far if you can’t drive and maintain mobile app engagement.
It’s that time of year again! You need to take that cover off your pool, put your winter clothes away, and clean the forgotten corners of your house. If you run a business, it’s also time to give your email marketing strategies some spring cleaning as well. Customers enjoy seeing change and variety as winter gives way to spring, and that includes in the emails they receive from you. Use spring cleaning as an opportunity to rejuvenate your emails and breathe new life into your tried and true techniques. Change the Mood of Your Subject Lines Subject lines are one of the most important parts of promotional business emails because they either capture the reader’s attention or they don’t. Most people receive floods of emails on the daily basis, and they usually only bother to open the emails that they find relevant based upon the projected subject line.
YouTube is one of the largest sensations of the 21st century. The 2016 Presidential Debates have even featured YouTube stars asking the candidates questions. Such an enormous trend demands attention from your company’s social media campaign, but what exactly are you supposed to do? More than 1 billion unique users visit YouTube every single month. That number is hard to fathom, and leads to over 6 billion hours of video watched every month, up 50 percent from last year. There’s such an intense interest in YouTube that your marketing efforts won’t be in vain.
Loyal customers are more than worth their weight in gold for any business, big or small. Some companies make the mistake of only pursuing new customers without helping the old customers feel valued, while other businesses establish a solid network of loyal customers and then lose all progress because they take their success for granted. You don’t want to end up in either of these boats, so try incorporating the following strategies into your business plan. Tactics have changed now that so much of the customer experience occurs online, but it’s completely possible to woo new customers while still reminding repeat customers that they are appreciated.
If you’ve ever used Facebook Messenger, it might feel vaguely reminiscent of AOL’s Instant Messenger from back in the day. You choose a chat partner and essentially text back and forth in real time. So why not just use regular old text messaging? Well, Facebook Messenger offers a host of perks, including video chat, picture and video share, GIFs, and exceptionally expressive emoticons. Messenger is far more seamless, exciting, and efficient to use than texting. But the news gets better! Facebook has announced a Messenger for Business that offers an entirely new range of possibilities for merchants to strategically utilize. Though it may sound like a foreign concept, all great technology usually does until we have all assimilated. Messenger for Business could very well be the next generation of business-to-consumer communication.
It’s no secret that Facebook has become an integral ingredient to any online marketing campaign, but for some reasons that you may not already know. Variety Where else can you advertise with such flexibility? Facebook provides the option of a typical advertisement or a promoted post, either of which can be a video, a single image, a collage of images, a diagram, and more.
Conversation Rate Optimization, or CRO, involves identifying the reason that website traffic isn’t converting into dollar signs, and fixing that problem at its roots. The higher your website’s conversion rate, the more money you make, the more effectively your advertising budget is spent, and the more repeat business you attain. But how can conversion rates be optimized to double or even triple?
Have you ever diligently searched the web for the information you needed, found what appeared to be a promising lead in a link, and followed the link only to land on a page that had nothing to do with your original goal? Chances are, instead of attempting to navigate through the new page to find your original destination, you backtracked and found a different link that led you exactly where you needed to go.
The digital age has revolutionized marketing strategies away from phone books and TV ads to targeted online methods that require a multitude of new and exciting skills. You must utilize this technology in order to drive sales and hold your customer’s attention. Social media is an exceptionally powerful tool for online marketing when done correctly. If you feel like harnessing the potential of social media is too much to tackle alone, find a talented SEO team that can guide you through this process to generate impressive results.
The Internet has transformed the world into an era of instant information. In only two clicks any person can type in symptoms and be provided with the most plausible medical explanations. Gone are the days of scheduling a doctor’s appointment just to gain information. It is crucial that your medical practice or healthcare professional establish a strong web presence to avoid being overtaken by product-sponsored sites, WebMD, and Google’s newest medical data sidebar. While a well-designed website may not seem to correlate directly with maintaining and acquiring patients, the latter is actually quite reliant on the first in order to gain trust, demonstrate relevance, remain easy to find, save money on other costly advertising techniques, and generate valuable leads to prospective customers.
If you ever took a public speaking class in high school or college, you will remember your teacher requiring a call to action at the end of each speech in order to inspire your listeners. The Internet has largely replaced verbal persuasion with visual persuasion, meaning that your call of action now must be effectively ingrained in your company’s website for full impact.
The design of your website can make or break your customer’s experience and likelihood of returning for business. Gone are the days of flashing banners and in-your-face-colors. Today’s websites are expected to be sleek, user-friendly, and compatible to the multiple types of devices potentially connected for use. Remember these simple design tips when you work with your website design team to ensure a website that becomes a bookmark, not a forgotten link.
To anybody not in the industry, website design and development sound pretty interchangeable, but they are actually two distinct jobs requiring differing skill sets. It’s important to understand the difference as you seek professional help to bring your business website to its full potential. Website developers are the builders. They use coding (which looks like gobbledygook to anybody not trained in the area!) make a website exist to certain specifications. Even if you have no idea how to work with them, you may recognize a few coding languages like HTML and CSS. Developers use the HTML and CDD to structure the inner workings of a web page. Think of it as a left-brained job involving logical and technical thinking.
Twenty years ago a company’s advertising strategies were based entirely on print, radio, and television ads, with the hope that word of mouth would help instead of hurt. Today, however, social media is an inseparable element of marketing and brand recognition. The technological tools available are simply mind blowing, and the potential to steer your business to success with the help of social media is at your fingertips. But if you’re not already a social media marketing wizard it can seem overwhelming to even know where to begin. Here are your basics for getting started with your business’ social media journey.
If you want to make your website stand out, you probably want to hire a web designer. Designing attractive and effective websites is an art in and of itself, and not everyone is gifted in this area. Before you go out and hire a web designer, however, keep some of the following tips in mind. Top Tips for Web Design The first thing you need to ask yourself is whether it is worth the cost to hire a web designer or if your needs can be met by using a website builder. Website builders are ideal for small budgets, and they can be great for simple things like restaurant menus and photography portfolios. If you want something more complex, however, you are probably better off hiring a web designer.
Search engine optimization, or SEO, is an important part of any web-based business’s growth strategy. Essentially, you want to make sure that your content is optimized to rank as highly as possible in Google search results and that it is reaching your target audience. There are some simple steps you can take to improve your SEO, but if you are serious about it, you may want to hire a specialist.
Search engine optimization (SEO) is not just a tactic; it is a strategy. In our modern era, it is common for the largest percentage of a medical practice’s business to come directly from internet search results. This is because people, more and more, are relying solely on search engine results to choose companies for every service imaginable. This is especially true when it comes to healthcare. In fact, when a person is experiencing a pain or general health concern, going online is usually the first place they look.
Healthcare providers without a medical internet marketing or SEO web design and development firm at their side are lagging behind the competition. Let’s be honest: consumers are becoming more savvy and know to look online for consumer research results before simply showing up at any kind of business to make a purchase. Consumers want to know what is happening within a market and do not want to take chances otherwise. Having your office’s name show up first in a search engine’s results is paramount to your overall success as a medical practice, and to letting people know that you are literally at the top of your field.
In the past few years, online search engine optimization has become the only way to succeed in business. No longer does word of mouth work outside of the social media context, and no longer can you rely on traditional advertising. The medical marketplace is competitive, and like any other business, it is important to outperform the competition in order to stay afloat. Focusing on your online presence will improve the chances of a prospective patient coming across your firm’s phone number and provided services.
Medical internet marketing and SEO web design and development is becoming even more necessary for the ongoing success of a medical practice. This is because clients are no longer speaking with each other as neighbors, passing on the word about their last doctor visit over the backyard fence. Local social networks that individuals keep will determine your business’s future success. For this reason, it is essential to have an online and social media presence geared towards effective search engine optimization.
You have your business and you want to make it better. You create a website for the Internet viewers. Now you have your website and you have a contact page, an about page, a list of reviews, maybe even some clients. What do you do next? Why not find a local company or someone within your staff who has a knack for video and video editing. The medical community is always looking for creative ways to get ahead. Nowadays, everyone has a video on YouTube. A common misconception is that you have to be a musician, a videographer, or a photographer to have your work uploaded. This is no longer the case. Make a 3-5 minute video touring the medical facilities, meeting the staff, and showing what makes your company special. Finding creative professionals mixes both sides of the brain and creates a more powerful presence.
Web design allows more work to be automated than ever before. There is no longer a need for a clerk to search through and alphabetize. We have computers now! The same goes for medical Internet marketing. Medical marketing is up to date and can be set up for pre-formatted messages that meet specifications. This helps you bring in business even while you’re sleeping. We all have our set of skills. Our talents set us apart from the rest and give us an economical advantage. Using marketing tools like email maintains communication and provides information that would have otherwise been lost. Sending out deals, updates about the company, and personal messages create more business. They also allow subscribers to hear about your company continually. More subscribers means more repeat business and success.
SEO is a term becoming more familiar among the businesspeople of today. SEO stands for Search Engine Optimization. This term explains a technique for helping website content reflect properly in search engine queries. If you have a biography of yourself on your web page, you want people to be able to see your name, a brief description of what your website is about, and a picture of you as a thumbnail. For starters, location, location, location. Someone with a broken foot isn’t going to travel more than 25 miles to see a foot specialist, so they type in their location, their injury, and maybe their insurance. What will come up is a slew of different specialists in the area, in the order of their relevance to what the user has searched—this is where good SEO comes into play.
The Internet has been booming since the 1990s, and now 20 years later, it is time that we as individuals promote our businesses and ourselves. The medical industry is finding ways to market to younger audiences by creating web pages, using social media, and aspiring to be more relatable in the online experience. There is no reason that medical Internet marketers can’t find ways to distribute beautiful web designs to medical doctors and organizations. Having a stylish approach is a way of catching the eye and promising the viewer that there is quality content. A good web design also shows the viewer that the company takes their work seriously.
In the not-so-distant past, a website owner could design a site that fit the normal sized PC screen and be covered. Not so anymore. Even a cursory look at the many screen sizes available today will prove that one size does NOT fit all anymore. This means that we must now design sites that will fit any device, not just mobile devices and laptops. At issue is how does a site owner design a site that can work well on any device screen. Studies show that millions of consumers are now shopping and surfing on devices that have screens ranging in size from a few inches to large, flat-screen, wall-hung monitors. For lack of a better term, we can call this multiple-screen strategies.
Here is a basic tenet of business: if you have an online business presence, you need traffic to your site. There is simply no way to grow your business if people are not coming to your online store or office. This is where search engines come into play, as they are the best way to get your site address to the masses. SEO: The 2-Fold Value As you know, the main purpose of SEO is to get traffic to your site. However, there are other considerations that need to be thought of as well. One of those is the implied value of SEO.
If you own a business you may be wondering if it is worth the effort to go viral, and, if so, how to do actually do this. Here are 7 Tips to get you started. Going viral means your content is being shared across many platforms. For this to happen, you need make sure your pages have the appropriate sharing buttons on them. This one step will go a long way in helping your company go “viral”. Some studies have shown that sharing buttons can increase CTR by as much as 120 percent or more over email campaigns. Best of all, they easy to embed and use.
Most businesses understand that they need to incorporate social media into their marketing strategy. Many also know that keeping up with all of the latest social media changes can be challenging. Here are some ideas to help you with both of these issues. Concentrate on Specific Platforms Some people call it social media overload, and that is a fair way of putting it. It occurs when business owners try to tackle more social media channels than they can reasonably operate. When site owners beginning thinking they have to be on “all” of the social networks, they get overwhelmed.
Since Google has been able to intuitively separate local searches for business, whether someone is doing a search on a mobile device or from a desktop computer, the zip code location of the query automatically brings up responses for that area first in the search response. Of all the various methods, tools and updates that have occurred, Google’s Local is one of the best for businesses that have to compete with huge corporations in their industry – including medical associations. Here are some tools and techniques for medical marketing that you can implement and have huge success rates.
Your online reputation is the most important factor affecting your success whether you are a hospital, doctor, clinic or pharmacy. It is also the one component of your business that differentiates your superiority over your competitors. If you are the typical business person, you know that you have had some employees’ that did not like you. It’s also a possibility that you’ve probably had a run in or two with a vendor or patient/client.
Using your blog or Facebook account in conjunction with your Twitter account, you can post notices that others in your industry as well as clients, vendors, patients and customers can find useful and spread the word about important news in the medical field. Facebook Post with #Twitter This week, Olympus Corp. of the Americas issued guidelines for hospitals using their duodenoscopes, recommending new methods to clean their equipment.
Nearly every business in the world understands the need for a website with social media interfaces in order to have the slightest chance at making a mark against the competition. Yet, somewhere in the neighborhood of 87% of local businesses on the web make these common mistakes in the content that they place on their pages which results in wasted space and no uptick in consistent followers.
So, you want your website to be on top of search engine rankings? Well, here is something that is bound to help you with your aim, “Emphasize on its design”. Software developers throughout the world agree on the fact that your website’s design is one of the foremost elements that affect the site’s search ranking. Take note of the following tips as they will surely let you know if your website will attain a high-tier rank:
A website’s success depends entirely on its design. Without the proper design, your web pages will end up looking inadequate and dull. It does not matter whether the website is for the company or an individual; a web design is a must nonetheless.
Web development is a highly specialized field that takes different technologies into account. But at its very core, web development is primarily about creating a website that does what it is supposed to do. What most people do not realize is that there is a huge difference between a web designer and web developer. Even though their roles may overlap one another, they are not the same. That being said, here is what you can expect from a web developer.
Even though the digital landscape is not what it used to be, SEO still manages to play an important role as an effective marketing strategy. Not only is it a widely adopted strategy, but it can do wonders for you and your business in the long run. Keeping this in mind, here are the top 3 reasons why SEO is essential for any business.
In the world of small business there is nothing that is more important than finding a way to adequately market a company. There are a variety of different things that a company can do to get the word out about their business and the services that they offer. The following are a just a few of the practices that you can implement to up the conversions and customer retention rate at your business. The Social Media World
In the world of a medical professional, there is nothing more important than patient care. Nearly every doctor wants to make sure that their patients feel comfortable and calm when they are in their office. The comfort of your patience can be compromised if you are too forceful about things like social media reviews or other internet related issues. In order to get the reviews that you are seeking without compromising the comfort of your patients, you will need to be crafty. Here are a few things that you could do in order to get the social media reviews that you are looking for.
There is no question that search engines have a huge impact on the behavior of consumers and the way that consumers search for things before making a purchase. Before the internet, consumers would scour the yellow pages in order to find contact information they needed. Even though word of mouth is still playing a huge role in the purchasing decision, consumers are now using search engines to get more information about the products they are interested in prior to making a purchase. They will compare the prices, look at the features and read reviews all online prior to setting foot in a store. If you have not yet invested in search engine marketing (SEM) efforts, chances are you are missing out on a large number of potential customers.
There are a number of different web hosting services available for you to choose from that offer free templates that you can use to build your business’s website. If you own a small business, this can be extremely tempting since you are likely having to make every dollar count. However, the do-it-yourself approach can be extremely disastrous in some cases, which is why you should consider hiring a web design professional. Some of the reasons you should consider this are highlighted here. The Appearance of the Website Forget about the traditional newspaper ad and even your storefront. The aesthetic design of the website that you create is the very first impression that a potential customer will have of your business. You need to ensure that before they even click your menu they see a pleasing design that is memorable and easy to use. If you opt for a template offered
There are many ways to define internet marketing. Unfortunately, so many people keep mentioning the phrase “internet marketing” that it has become confusing. It has reached a point where spam-based systems are lumped together with very ethical and value-driven systems. The reality of effective internet marketing is that whatever you do, you must build credibility. Whatever you do in internet marketing implementations and strategies, you have to build authority and the best way to do all these is, of course, to build an effective brand. This is how you can separate internet marketing companies that actually know what they’re doing with internet marketing companies that are actually just using tired, worn-out and outright spammy techniques. I’m sorry to break this to you, but if you’re going to use spam-based techniques, in this day and age, chances are, Google will penalize you. Even if you are not relying on search engine
SEO stands for search engine optimization and if you want the best kind of traffic for your website, you have to have a solid SEO strategy. Unfortunately, many online entrepreneurs think that their website is up-to-date with modern SEO-many are sadly mistaken. Whatever works ten years ago no longer works today. We are staring at a vastly different SEO landscape. The sooner you wake up to this reality, the sooner your website will live up to its fullest potential as far as income is concerned. Here are the reasons why you should pay attention to modern SEO trends and most importantly, go with a modern SEO provider that is not just aware of these trends, but can implement strategies that can help your website benefit the most from these trends. Content is King It used to be that content was used to drive links. The real rule for search engine
A responsive website will adapt to any device that the patient may be searching from. What this means is that if you have a patient that is searching for your website from their iPad, they will have the same experience as someone who is searching from their laptop. In order to be responsive your website must automatically change screen size to provide you with the ability to have a single site that will work across every platform including with smart phones. This technology can make the website experience better for our patients because there is only one website that will need to be updated as opposed to updating the main website and then several others.
If you have any type of healthcare practice, you are constantly competing with other professionals in your local area. This competition means that you are going to have to stand out above the crowd when it comes to your online marketing practices.
Your medical practice won’t draw in the kind of local visitors you want if you don’t pursue medical SEO aggressively. Hiring the right medical SEO team can put your business ahead of your competitors in the search engines and give your practice a better shot at getting the local business you need to thrive.
SEO is a bunch of different techniques aimed at increasing visibility in the major search engines – basically, improving your chances of being found when prospective patients start looking for a local medical practice in their area. If prospective medical patients are looking for a service or treatment in your area, and you offer that service or treatment, it is a shame if you are not showing up in the search engine results. A mix of off-site and on-site factors, the purpose of any SEO campaign is to bring in those high-quality visitors to your medical office website, outrank the competing medical practices, and win new patients.
Top Twitter Tweeting Tips: Getting the Most from Twitter for Your Healthcare Business Twitter is the world’s second most important social media site, with Facebook still currently holding the number one position. You might be forgiven for thinking that as long as your healthcare company is well represented on Facebook, you don’t need to give Twitter too much time or attention. However, overlooking this site is a significant error of judgment. Used appropriately, Twitter is an excellent way of reaching out to existing clients and generating new business for your company. Sing while you’re winning: The benefits of tweeting…
Search engine optimization (SEO) doesn’t just involve one practice. Rather, the term refers to a number of different aspects of web design and development; and it’s important to have them all in place if you want to climb the rankings on Google and other search engines. Link-Building: Why it matters to your healthcare business The healthcare sector in Tampa Bay, and indeed, the rest of Florida, is fiercely competitive. In order to stay ahead of the competition and ensure that your healthcare business is obtaining a good level of custom, it’s vital to make sure that your SEO strategy is up to scratch.
Getting Your Company Mobile: Making Sure Your Healthcare Website is Optimized for Mobile Devices All healthcare businesses (we hope!) are now very aware of the importance of having a strong online presence. The fact is; if your website isn’t well constructed and well presented, then it runs a significant risk of losing important custom for your company. However, whilst most healthcare businesses in Tampa Bay are now well versed in the vital role that their website plays in generating clientele for their company, it’s alarming just how many companies still remain in the dark about the importance of optimizing their site for use on mobile devices.
It’s a common misconception that Facebook is the sole preserve of bored moms and excitable teens, eager to chat online and share their latest photos. However, with over 500 million people now using the social media site, it’s clear that there’s a potentially huge audience for businesses to connect with, and if your company isn’t present on Facebook, you’re really missing out. In Florida alone, nearly 9 and a half million people use Facebook, (that’s nearly half its entire population!) and, if these figures prove typical across the state, it’s estimated that over 2 million users will be from the Tampa Bay region. What these figures should clearly illustrate is that there are 2 million potential clients available to you, actively using the site on a daily basis; and, most importantly, open to hearing about what your healthcare company has to offer.
The Internet is plentiful with websites of all types and varieties, so much so that it’s near impossible to have an original concept these days. When you are starting the process of website design and development, you may ask frequently how you are going to stay ahead of the many, many competitors. Internet marketing can be costly and does not guarantee any specific yield and blasting on social media can yield sporadic, inconsistent results. The method of SEO marketing, or search engine optimization, is the only tried and true means of getting your website truly visible to the public. What is SEO? SEO is the process of using keywords within individual webpages. These keywords will both be commonly searched terms and pertinent to the topic. If you are building a site for a new salon you’ve opened, you aren’t going to skimp on keywords like “haircut,” “blow out,” “perm,” and
Making your website visible to the intended audience these days is a job all its own. It’s not as simple as posting to social media or telling friends and family to spread the word. There is a lot of having to deal with utilizing keywords that search engines will pick up from individual webpages to increase visibility. This is SEO, or search engine optimization. Effective SEO is the foremost and cheapest means of website marketing and will guarantee that your site is visible on search engines like Google, Yahoo and Bing. How Does SEO Work? In the earliest stages of your website development, you want to keep SEO in mind. SEO is the process of using keywords within your webpage that are most often searched for. The terms “SEO” or even “search engine optimization” have, themselves, become frequented search terms.
Five to ten years ago, the approach taken toward internet marketing was fairly straightforward. It mostly consisted of paid ads and a little bit of search engine optimization (SEO). Website traffic would pour in and your business would have new customers. Things have changed since then. Today, there are a variety of different aspects of internet marketing. SEO has changed. Social media is constantly evolving. It is hard to keep up with what is actually important and what you should pass up. However, there are a few key areas where you can feel confident investing your time and resources. Four Important Trends for Internet Success Content-Specific SEO—Search engines are getting better at distinguishing the most relevant results for keywords people are searching. If you want to keep your site-traffic healthy, it is a good idea to implement a solid content-specific SEO strategy. Smartphones—Smartphones are changing the way people access, browse,
How your website is designed, everything from fonts, colors, images, and layout, can quickly mean the difference between having a successful online presence and an attempt that crashes and burns. Use the following website design tips to ensure your website draws consumers in rather than turns them away. Website Design Tips Design a polished and professional logo—Your logo is essential to your brand and your internet marketing strategy. It is a good rule of thumb to use a high-resolution image positioned in the upper-left corner of every page on your website, all of which should link back to your homepage. Declutter—You do not want to visually overload your visitors. In proper website design, you want to keep your paragraphs short as well as your images and links to a minimum. Strategically use color—Learning to strategically use color is a crucial part of website design so you must pay close attention