YouTube is one of the largest sensations of the 21st century. The 2016 Presidential Debates have even featured YouTube stars asking the candidates questions. Such an enormous trend demands attention from your company’s social media campaign, but what exactly are you supposed to do?
More than 1 billion unique users visit YouTube every single month. That number is hard to fathom, and leads to over 6 billion hours of video watched every month, up 50 percent from last year. There’s such an intense interest in YouTube that your marketing efforts won’t be in vain.
The first step, of course, is to create a video that’s interesting, engaging, and valuable to your business goals, vision, and sales objectives. Once your creative team works its magic, it’s time to strategically release your videos for optimal viewership.
Customize Your YouTube Channel
YouTube allows you to have your own channel, which is essentially your company’s own profile and video page that can be altered to highlight content and tempt new viewers. Choose which video displays first, how playlists and content are displayed, and engaging descriptions of each.
Link to Other Social Media Outlets
Another beautiful thing about YouTube is that it interweaves so easily with Google, Facebook, Twitter, and other platforms. However, it requires some effort to make sure your videos sync. Since Google can only see that you have a video, but not the content of it, you must tag your videos and channels with the right keywords. That way, when a Google user types, “How to make a budget,” your company’s video on budgeting strategies is offered in the first page of results.
Embed, Embed, and Embed a Little More
YouTube videos can be embedded, or built into your website content, so that viewers can benefit from them in multiple locations. For example, if your medical spa’s YouTube channel posted videos describing different aesthetic beauty enhancements, link each to your website for a better user experience.
Like Facebook and Google, your options with YouTube are endless, which means endless opportunities to grow your business and gain new and loyal customers.